3 Reasons to Start a Business Blog on Your Website
Blogging is important for business growth and it should be a staple of every marketing strategy.
One of the most effective ways to build brand awareness and to generate leads, while providing relevant and useful content for your readers, is through blogging.
Blogging for Your Business
Blogging will get your business more online visibility. No matter what industry you’re in, you can set up a blog and start blogging.
The more pages and content on your website, the better the chance to rank in search engines results.
Let’s say you’re in a tourism business. When someone asks Google: “Best places to kayak in Ireland”, you want your blog posts to show up in the search. You want people to click and “land” on your website.
Google is looking for pages that contain high-quality, relevant content. With a consistent blogging strategy,
you create an opportunity to appear in Google’s search queries.
This is a proven way to get your business in front of the right people who may later convert into leads.
Business blogging is a low-cost way to enhance your inbound marketing efforts.
Here are three reasons to start a business blog on your website:
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It Helps Drive Traffic to Your Website
How many people are going to type in your website URL and go directly to your site? Probably very few excluding you.
Your target audience needs a strong reason to visit your website and that’s done by providing answers to the questions they have.
Write about how your products or services solve problems. Offer a solution. Make your website become a place where your readers go to get help and advice. Your products or services may be part of the solution you provide in your blog posts, but in a helpful way.
Google will then scan your pages and if your blog topics are relevant to a search, this will allow your blogs to get an advantage over other blog posts in the same space.
Blogging is an opportunity to work towards building a strong relationship with your customers or clients. As a result, your readers will share your content and link to it. Best of all – they will come back to your website for more of your valuable and insightful content.
Make your blog and social media accounts work together to reach new potential customers. This can help to increase traffic to your website and to improve overall engagement with your blog posts.
2. It Helps Convert the Traffic into Leads
When you have people visiting your website through reading your blog, you have an opportunity to convert those readers into leads.
How does that work?
- Susan comes to your website through your blog
- Susan sees a call-to-action button on your website for a discount
- Susan clicks the button and gets redirected to a landing page on your website which contains a form
- Susan fills out a form and submits information; her name and her email address to receive a discount
- Susan becomes a lead
Why do you need a call-to-action on your website? Because you need to give your website visitors an opportunity to convert into customers, by capturing some contact information and following up immediately.
3. Establish your Business as an Industry Leader
The more authority you have on a given topic, the higher you’re likely to rank in search engines. And the more quality content you have, the more topical relevance you have.
That’s why business blogging is so important.
Authority can’t be built overnight, but instead with a steady and consistent posting of strategic content that’s helpful for your target consumer.
For example, take your frequently asked questions and turn them into a blog post.
A consumer that has been reading your blog posts will enter the sales process more educated on what you have to offer.
Every successful blog is built by publishing exceptional content. Make your website a valuable marketing asset. Turn your business blog into a valued and respected authority blog, and a lead generation machine.
